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Uncover the strengths of your brand and communicate them using specific criteria to create competitive advantages.

This module is tied in with breaking down your opposition and your own qualities to see how to separate your image in the brain of your market.

Without separation, you’re offering a product and need to contend on cost – or your image will stagnate or bite the dust.

Here you’ll take in the subtleties of separation to see how to reveal the qualities of your image and impart them utilizing particular criteria to hand them into upper hands over the brain of your purchaser.

Incorporate individuals with a solid comprehension of your rivals in this module.

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